Strategic Steering
What Every Organization Has In Common
Translated from the French original. Read the original in French
A CAC 40 company. A regional prefecture. A teaching hospital. A humanitarian NGO. A ministry. An agricultural cooperative. What do they have in common?
The Same Condition
They have all decided to go somewhere.
The company wants to win a market. The prefecture wants to modernize its services. The hospital wants to cut its waiting times. The NGO wants to eradicate a disease in one region. The ministry wants to reform a sector. The cooperative wants to double its exports.
The words differ. The structure is identical.
An organization, whatever it is, is a group of people who have decided to reach together something none of them could reach alone. That definition excludes nobody. It includes everybody.
And for everybody, it creates the same problem.
The Universal Problem
Between the decision and the result, there is a chasm.
That chasm has a name: execution. And that chasm is the same everywhere. It does not respect the border between the private and the public sector. It does not distinguish the for-profit from the not-for-profit. It makes no difference between a multinational and a local association.
Execution fails the same way everywhere. By the same mechanisms. For the same reasons.
The objectives are clear at the top and vague at the base. The indicators exist but do not say what ought to be done. Actions multiply without anyone knowing which of them actually contribute. The dependencies between teams are invisible until they block everything. Information travels badly, arrives late, or does not arrive. Weak signals are ignored until they turn into crises.
A company that misses its strategic plan and a ministry that misses its reform fail for the same structural reasons. Only the vocabulary changes.
The Sector Lie
There is a stubborn belief that the private and the public sector work differently. That companies are driven by profit and administrations by the public interest. That the methods of one do not apply to the other.
That belief is partly true and fundamentally misleading.
Yes, the purposes differ. A company seeks profitability. An administration seeks public service. An NGO seeks social impact. Those differences are real and they matter.
But the mechanics of execution are identical.
Reaching profitability demands turning objectives into actions, following indicators, coordinating teams, adapting to change. Delivering a public service demands exactly the same. So does creating social impact.
The purpose changes. The road to it does not.
What Every Organization Has To Do
Every organization, without exception, has to carry out the same fundamental operations.
It has to know where it stands. Not where it thinks it stands. Not where the reports say it stands. Where it actually stands, now, on reliable information.
It has to understand why. If an indicator is behind, what is the cause? If an action is not moving, what is blocking it? If a result is surprising, what explains it?
It has to see the links. Between objectives and actions. Between actions and people. Between people and skills. Between skills and needs. Those links exist in reality. The question is whether they are visible.
It has to anticipate. What worked or failed in comparable situations. What the weak signals announce. What the trends suggest.
It has to adapt. Not once a year at the strategic plan. Continuously, at the pace of reality.
These operations are universal. A technology company and a departmental council carry them out — or fail to carry them out — in the same way.
Vocabulary As A Screen
Sectors have developed their own languages. Which creates the illusion of different problems.
The company talks about market share. The administration talks about coverage rates. The hospital talks about the patient pathway. The NGO talks about beneficiaries reached.
Behind those words: indicators that have to be followed.
The company talks about strategic projects. The administration talks about action plans. The hospital talks about protocols. The NGO talks about programmes.
Behind those words: actions that have to be coordinated.
The company talks about talent. The administration talks about agents. The hospital talks about clinicians. The NGO talks about volunteers.
Behind those words: people who have to be aligned.
Vocabulary separates. Reality unifies.
Why The Gap Persists
If the problem is universal, why are the solutions not?
Because the tools were built for sectors, not for problems.
There are ERPs for companies and software suites for administrations. Solutions for healthcare and platforms for NGOs. Every sector has its vendors, its standards, its habits.
Those tools solve sector problems. They handle transactions, processes, and data specific to one line of work.
But the problem of steering execution is not a sector problem. It is structural. It arises from the very nature of organized collective action.
No tool designed for one sector can solve a problem that cuts across all of them.
The Hidden Question
Behind every organization, the same question arises.
For a company: “Are we reaching our profitability objectives, and if not, why, and what do we do?”
For an administration: “Are we delivering the service we owe citizens, and if not, why, and what do we do?”
For a hospital: “Are we treating patients as well as we possibly can, and if not, why, and what do we do?”
For an NGO: “Are we creating the impact we set out to create, and if not, why, and what do we do?”
Four formulations. One question.
Are we getting there? Why? What do we do?
That question is the very definition of steering strategic execution. And it arises everywhere.
What Actually Differentiates
What differentiates organizations is not their sector. It is their capacity to answer that question.
Some organizations answer it well. They know where they stand. They understand why. They see the links. They anticipate. They adapt.
Others answer it badly. They navigate by sight. They discover problems when those problems explode. They react instead of anticipating. They endure instead of steering.
That difference runs across every sector.
There are companies that steer remarkably and companies that improvise. Agile administrations and paralysed administrations. Hospitals that anticipate and hospitals that manage the emergencies of the emergency. Effective NGOs and NGOs that exhaust themselves.
The sector predicts nothing. The quality of steering predicts everything.
What Is Really At Stake
An organization that does not steer its execution does not control its fate.
It can have the best strategy in the world. The clearest objectives. The most abundant resources. Without visibility on execution, it advances with its eyes closed.
And with your eyes closed, you eventually fall.
The company misses its market while the competition advances. The administration misses its mission while citizens wait. The hospital misses its patients while the queues grow. The NGO misses its impact while the problem persists.
Failure has different consequences by sector. For the company it is bankruptcy or decline. For the administration it is the loss of citizens’ trust. For the hospital it is lives. For the NGO it is suffering that continues.
But failure itself has the same origin: the inability to see what is happening while you are trying to get there.
What That Implies
If the problem is universal, the solution has to be too.
Not a sector solution adapted to other sectors. A solution that attacks the structural problem, independently of the sector.
That solution has to let any organization — whatever its size, its purpose, its vocabulary — answer the fundamental question: are we getting there, why, what do we do?
It has to work as well for an industrial company as for a government agency. As well for a hospital network as for a federation of associations. As well for a ministry as for a startup.
Because the problem it solves is the same everywhere.
The Late Recognition
Organizations often take time to recognize this problem.
Companies think their challenge is commercial, technical, or financial. Administrations think their challenge is political, budgetary, or regulatory. Hospitals think their challenge is medical, logistical, or human. NGOs think their challenge is in the field, in the funding, or in the partnerships.
All those challenges are real. None of them is the fundamental challenge.
The fundamental challenge is to turn a collective intention into a collective result. To get from “we want” to “we have”. To cross the chasm of execution without getting lost in it.
That challenge is so pervasive that it becomes invisible. Like the air you breathe. You stop seeing it. You endure it.
Until the day you name it. And decide to solve it.
Conclusion: A Simple Truth
Any organization that wants to reach something has to steer the road that gets it there.
That truth knows no sector border. It applies to the CAC 40 and to the village town hall. To the teaching hospital and to the rural clinic. To the multinational and to the cooperative. To the ministry and to the neighbourhood association.
The words change. The budgets change. The stakes change.
The mechanics do not change.
And those who master those mechanics — whatever their size, their sector, their mission — hold a decisive advantage over those who ignore them.
They do not endure execution. They steer it.